Ideas that hold a room's attention.

I design the visuals that fill a room: LED walls, projection, stage identity. Before that, and still, I paint.

Based
Pittsburgh, PA
Now
AI infrastructure, Merkos 302
Also
Freelance motion & event design
One-page CV
Animation Procedural motion Art direction Event environments Illustration Title design Creative technology
A selection of clients FIDFColel ChabadBonei OlamChai LifelineJLIFriendship CircleKeterChabad.organd others
01 — Demo reel

Demo reel.

Animation, design and art direction.

Demo reel, 2023.

Watch on YouTube
02 — Live environments

Live event environments.

I design for LED walls, panoramic screens, projection surfaces and freestanding builds. It has to read from the back of the room, not just on a monitor.

Panoramic LED wall reading United We Raise across a triptych of screens in a blue-lit hall
United We RaisePanoramic LED triptych 2024
Stage backdrop of illuminated stained-glass panels in teal, violet and gold
A Time — Stained GlassEvent screen and scenic design 2026
The same stage geometry showing a mountain lake and campfire scene at dusk
A Time — NightfallSame event, second scenic look 2026
FIDF gala main screen and flanking portrait panels above a full banquet hall
FIDF GalaMain screen and flanking portrait panels 2026
National Menorah stage identity and scenic design illuminated at night near the White House
National MenorahAmerican Friends of Lubavitch · stage identity and scenic design Annual
Wide violet stage backdrop with script lettering reading Harmonies of Hope
Harmonies of HopeOhel Sarala · panoramic event screen 2025
Emerald and gold art-deco screens reading Tenth Annual Soirée in a timber loft
Tenth Annual SoiréeFriendship Circle · art-deco screen system 2025
Concert stage washed in red with a wide central screen and side banners
Ultimate Farbreng 2Concert screen package 2025
Large outdoor menorah built as an illuminated LED structure glowing blue at night
Chanukah CelebrationPalm Beach Synagogue · sculptural LED menorah 2024
Selected event work, 2014 to 2026.
  • FormatsPanoramic and standard LED walls, flanking portrait panels, projection surfaces, and freestanding sculptural LED builds.
  • What I doScreen and scenic design: the content, the look, and delivery to whatever spec the venue's screens run at.

Selected event work, including the National Menorah stage identity I design each year. Click any image to enlarge.

03 — Motion

Motion design across formats.

Projection mapping, brand animation and documentary title design.

FIDF · Projection mapping

Wraparound projection mapping.

Animation mapped across a coffered dome and the surrounding walls for an FIDF event.

Brand motion

Meaningful Minute Plus

A logo reveal that runs in front of everything they publish. Two seconds, so it has to land immediately.

Title design

Neighbors

An opening title for a documentary-style piece. Editorial type held sharp, with the room left soft behind it.

Process

Comp Breakdown

One of my After Effects comps, pulled apart layer by layer. I posted it to show how a frame like that gets built.

04 — Illustration

Illustration.

Painting is where the rest of it comes from. Composition, light, and the problem of making something abstract concrete enough to look at.

Painting Digital painting of a glowing doorway standing open in dark violet clouds, with a small figure silhouetted in the light
Same painting, animated

An older painting of mine, animated in After Effects. Same image, moving.

Painterly scene of a girl covering her eyes before two lit candles against a field of magenta, violet and blue
Shabbos candlesDigital painting
A figure standing at an open window in a dim green room, light falling across the floor
The windowDigital painting
Portrait of a woman in a headscarf in profile, surrounded by loosely painted flowers
PortraitDigital painting
Monochrome charcoal-style study of a man in tallis and tefillin covering his eyes
ShemaMonochrome study
A figure wrapped in a tallis standing at the shoreline under a deep blue sky
At the shoreDigital painting

More of these at @sketch.ish_.

Painting of a robed figure raising a staff before a vast crowd under a burning orange sky
Illustration The Red Sea
05 — Experience

Work experience.

I started with drawing. Illustration taught me to shape a frame, art direction taught me to shape a system, and live events taught me to shape a room.

Earlier

How I got here.

  • Art DirectorNivra / TorahVR2021–2023
  • IllustratorChabad.org — published editorial illustration2021
  • AnimatorTorah Visuals2020–2021
  • Graphic DesignerNo3rd2019–2021
  • MasterAfter Effects · Procreate
  • ProfessionalPhotoshop · Illustrator
  • WorkingBlender · Unreal Engine
Current

What I'm doing now.

  • Motion & event designFreelance. Selected clients include FIDF, Colel Chabad, Bonei Olam, Chai Lifeline, JLI, Friendship Circle and Keter, among others.2023–
  • AI infrastructureAt Merkos 302 I build TorahAPI and reusable AI infrastructure: custom named-entity recognition, OCR and BERT models.2026–
  • TechniquesShape-layer animation for dimensional effect · character animation and rigging · After Effects composition breakdowns · digital painting
06 — Testimonials

Testimonials.

Yitzchok is a highly skilled artist, who can create complex masterpieces as well as simpler illustrations. He works well under tight deadlines, and always delivers what he sets out to create.

Menachem PosnerChabad.org

A talent of the highest order. The originality of his work speaks for itself and his communication skills when dealing with a client is of the first order.

Aaron WolkoCEO, Nivra